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bean tin james royal-lawson blog podcast book about james cv every visitor to your site has a question ...answer it! beantin is james royal-lawson , an independent stockholm-based consultant working with web management, optimisation, ux, usability, analytics and more. you can find articles here about ux , usability , trends (often with a swedish twist), analytics , and web management as well as free templates . google analytics and gdpr – what do you need to do 2018-05-22 by: james royal-lawson google analytics is used by over 30 million websites , including 1 in 4 of the world’s top websites. given that you’re reading this article, i’m going to guess that one or two of those 30 million websites are websites you have something to do with. the gdpr (general data protection regulation) will come into force across the entire eu on may 25th 2018 (as well as eea member countries iceland, liechtenstein and norway) . the general data protection regulation puts new laws in place to put the consumer back in control of their personal data and put strict rules on its processing. there’s been no escaping the fact it’s coming given the endless stream of emails that have been arriving in recent weeks from organisations working right up to the deadline to hopefully get your consent to keep receiving marketing information from them. if you want to know the specifics the there’s no shortage of articles out there explaining exactly what gdpr is. a search for gdpr for dummies is probably proof of that – but basically, if you have anything to do with a gdpr country, you will need to put a little bit time into making sure you’re compliant with the new regulation and to work out how to become compliant if you realise you aren’t. okay, so we’ve got gdpr and we’ve got google analytics . but what does that combination mean? by its very nature, google analytics is gathering information about the people who are visiting your website. gdpr applies to the personal data and monitoring of individuals by enterprises . an enterprise , as defined in article 4 of the regulation, is any person or organisation engaged in economic activity irrespective of legal form . which means all company related websites are included, but not personal websites or blogs as long as you don’t receive any money from them. according to the google analytics terms of use, you’re not allowed to send personally identifiable information (pii) to google analytics, but you might be (accidentally or unknowingly) – or you our your organisation might have done in the past. you might also be sent personal data (i’ll explain the subtle but important difference between pii and personal data later on). slightly less obvious is that you might have google analytics data that, when combined with other data, results in something personally identifiable. gdpr covers identification of someone both directly and indirectly. in short, gdpr means you’ve got to know what data you’ve got , why you’ve got it , what you are doing with it , and who is handling it . making sure you can work out the answers to those questions from a google analytics perspective and give you an idea about what you can to do in order to be compliant (or least more compliant!) is what i’m going to help you with in this article. at this point, i think it’s the right for me to make a disclaimer: i’m not a legal expert and i’m not giving you legal advice on gdpr compliance. i’m an expert in google analytics and using analytics data to generate actionable insights that will help improve the performance of websites i work with. please get someone to review your google analytics gdpr compliance documentation from a legal perspective and take further legal advice where necessary. here’s the checklist that i’m using when checking ga setups from a gdpr perspective. i work primarily with analytics setups that don’t have e-commerce features enabled. if you have that enabled, there may be a few more areas you’ll need to look, or at least dive a little deeper into. google analytics gdpr checklist 1 – documentation i’m starting with the end; you need to be able to prove your compliance.the documentation required is covered by article 30 in the gdpr regulation – “records of processing activities”. article 30 says that organisations with less than 250 employees are, generally, not obligated to maintain written documentation – but don’t cheer too loud too soon if you’re a small org! you’re still obliged to be compliant even if you don’t have to write it down! some basics: google analytics is the data processor. your organisation is the data controller. you need to document what personal or pseudonymised data you are collecting, the purpose for collecting it, records of consent (or the legal basis if other than by consent), and data processing agreements. for most of us, we won’t be collecting any personal data as it’s against the google analytics’s t&cs, and we won’t be collecting any pseudonymised data, and you won’t need to collect records of consent. your legal basis for collecting analytics data will probably be legitimate interest – to judge if it is, a benchmark test would be: would the visitor be surprised/alarmed if you explained to them what data you collect and how you use that data? if they would, then legitimate interest isn’t likely to be good grounds for processing. you’ll need to: state what the purpose of collecting google analytics data is (and why the processing is necessary to achieve it), explain your process for regularly auditing the ga data collected to make sure there isn’t any personal data being collected, who has access to the data, and a copy of your data processing agreement with google. if you’ve got more than 250 employees in your organisation, i’d expect there will be someone internally who’ll provide you with guidance on exactly how the documentation should be (and possibly even provide a template and further guidance). 2 – account ownership and access. you need to know can access your data, and have control over exactly who can access your data. who owns the ga account? “ownership” of a google analytics account is not always straightforward, but make sure your organisation has admin rights at the account level. if your organisation doesn’t have admin access it’s hard to claim you are the data controller. if you have a profile that’s part of an agency account (or a private account, or anyone else account), then you should bite the bullet and migrate to one of your own. go into user management and tidy up access. remove people who don’t need access any more. minimise the number of people who can give other people access. make sure you do this for all three levels – account, properties and views. don’t share accounts. it still amazes me how many times i hear of organisations using one google login to access analytics (and other google services). yes, it is a good idea to have a functional account as an admin – it’s a clear statement of ownership and gives the organisation control even if, and when, individuals leave – but don’t allow multiple people to use that account. always delegate access to individual accounts. this gives you an audit trail (you can see when people have been added in “change history”) and makes it much easier to manage access. 3 – audit your data – historical and current you need to make sure you aren’t unknowingly retaining personal data collected some time ago. you might be aware of personal data you used to collect, but perhaps you haven’t been working with this analytics account since it was first created. try to fill in the blanks by talking to people who have knowledge of the ga account – this might be people internally and agency staff. how far back does the data go? you could have data going back as far as 2006, when google analytics was launched. what has been collected during that time? what you are sniffing for is personal data. in a gdpr context this is much broader than the us concept of pii – persona

URL analysis for beantin.se

http://beantin.se/page/2/
http://beantin.se/category/analytics/
http://beantin.se/templates
http://beantin.se/ux-analytics-book/
http://beantin.se/page/4/
http://beantin.se/future-of-design-is-words-and-data/
http://beantin.se/?resp=no
http://beantin.se/google-analytics-gdpr-checklist/
http://beantin.se/category/ux/
http://beantin.se/about-james-royal-lawson
http://beantin.se/page/3/
http://beantin.se/page/5/
http://beantin.se/category/usability/
http://beantin.se/the-kettle-that-never-boils/
http://beantin.se/i-suspect-you-might-be-a-chatbot/
ico.org.uk

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

# Copyright (c) 1997- IIS (The Internet Foundation In Sweden).
# All rights reserved.
# The information obtained through searches, or otherwise, is protected
# by the Swedish Copyright Act (1960:729) and international conventions.
# It is also subject to database protection according to the Swedish
# Copyright Act.
# Any use of this material to target advertising or
# similar activities is forbidden and will be prosecuted.
# If any of the information below is transferred to a third
# party, it must be done in its entirety. This server must
# not be used as a backend for a search engine.
# Result of search for registered domain names under
# the .se top level domain.
# This whois printout is printed with UTF-8 encoding.
#
state: active
domain: beantin.se
holder: jambea8989-00001
admin-c: -
tech-c: -
billing-c: -
created: 2006-09-10
modified: 2017-07-31
expires: 2018-09-10
transferred: 2009-03-06
nserver: minge.hx7.net
nserver: ns3.flirble.org
nserver: ns0.jml.net
dnssec: unsigned delegation
status: ok
registrar: Loopia AB

  REFERRER http://www.nic-se.se

  REGISTRAR NIC-SE

SERVERS

  SERVER se.whois-servers.net

  ARGS beantin.se

  PORT 43

  TYPE domain

DISCLAIMER
Copyright (c) 1997- IIS (The Internet Foundation In Sweden).
All rights reserved.
The information obtained through searches, or otherwise, is protected
by the Swedish Copyright Act (1960:729) and international conventions.
It is also subject to database protection according to the Swedish
Copyright Act.
Any use of this material to target advertising or
similar activities is forbidden and will be prosecuted.
If any of the information below is transferred to a third
party, it must be done in its entirety. This server must
not be used as a backend for a search engine.
Result of search for registered domain names under
the .se top level domain.
This whois printout is printed with UTF-8 encoding.


DOMAIN

STATUS
active
ok

  NAME beantin.se

  CREATED 2006-09-10

  EXPIRES 2018-09-10

NSERVER

  MINGE.HX7.NET 66.160.141.183

  NS3.FLIRBLE.ORG 207.162.195.200

  NS0.JML.NET 46.43.15.93

OWNER

  HANDLE jambea8989-00001

  REGISTERED yes

Mistakes

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